Case study · Podcast & YouTube Growth
How we turned The Real Estate Show with Pat Lopez into one of Philadelphia's fastest-growing real estate YouTube channels
102K+ views, 400+ event registrants and the Closers Club merch brand.
- 102.4K
- Views on top video
- +79%
- New followers
- 9,900+
- Monthly long-form views
- 400+
- Event registrants
From the field
The challenge
Pat Lopez was already one of the most respected voices in Philadelphia real estate. The conversations were valuable, but the content wasn't reaching enough people. The gap wasn't creating content — it was a repeatable system that turned every episode into views, trust, leads and brand authority.
The goals
- Grow YouTube views
- Reach new audiences through Shorts
- Increase authority in the Philadelphia real estate industry
- Build evergreen content that generates leads long after publishing
- Create a recognizable media brand
- Turn every episode into a campaign, not just a post
Our strategy
Content strategy
- Topics chosen from search demand
- Every episode packaged around one powerful promise
- Calendar built around market trends
YouTube optimization
- High-CTR thumbnails
- SEO titles and descriptions
- Playlist strategy
- End-screen funnels
Short-form distribution
- YouTube Shorts
- Instagram & Facebook Reels
- TikTok
- LinkedIn clips
- Email promotion
The flywheel
- YouTube hub builds reach and authority
- Community: 400+ realtors and lenders
- Sponsors pay to reach that community
- Closers Club merch, Coffee for Closers meetups and masterminds
The results
- AI vs MLS — 102.4K views
- Million Dollar Listing Secret — 71.4K views
- Mortgage Rates — 27.2K views
- Multiple videos surpassing 5,000–15,000 views
- 35 strategic pieces published
- Sponsor-funded live events with multi-sponsor activations